I joined the Snapchat team to pitch, design, and animate pop-culture stories that would appeal to the Snapchat audience. We went “viral” often, seeing millions of views and interactions within the first 24 hours due to rigorously following metrics and other ambitious key performance indicators set by Snapchat. I had the unique opportunity to design templates with Snapchat’s proprietary web-based editor, in an effort to give copy editors the ability to create and post stories on their own. I wish I had the real numbers, but it resulted in millions of additional views for Vulture’s channel each edition.